In recent years, the packaging and printing industry in China has faced high costs in terms of manpower and space, and profit margins have been compressed. The internetization of marketing models has also brought enormous pressure to the packaging and printing industry. Meanwhile, with the continuous updating of printing technology, the regional market of the printing industry is gradually disappearing, and some sporadic printing and packaging markets are shrinking. The traditional packaging and printing industry is gradually entering a bottleneck in the new round of economic competition

In the industry's predicament of overcapacity, idle printing equipment, and backward process management, fully utilizing industry resources, integrating supply and demand relationships, and doing good quality control are the best paths for printing enterprises to break through the encirclement. Both customers and Indian companies can effectively manage resource flow, order flow, capital flow, and logistics through the Internet. Through the integration of resources, business, and production capacity, cross regional allocation can be achieved. This is no longer just a simple matter of networking, but also the re integration and utilization of resources throughout the entire industry chain, creating a new business model.

In addition to the online and offline communication in the printing industry, information technology, big data, and intelligence can also be used to achieve the optimal matching of printing manufacturing, material supply, packaging design, and customer orders, thereby providing customers with fast, convenient, and cost-effective integrated high-quality services. "Internet plus" will reshape the competitive pattern of packaging and printing industry and bring new driving force for industry integration.

With the introduction of the new concept of Industry 4.0, the future manufacturing industry will develop towards intelligence, and products will no longer be uniform products without distinction, but customized products on packaging. At present, some mooncake box printing companies in Hangzhou are actively responding to the customized needs of consumers by adding personalized elements that consumers love in the packaging and manufacturing of mooncake boxes, in order to demonstrate their personal preferences.

In the era of internet information, e-commerce will undoubtedly be the future development trend of the printing industry. It effectively integrates printing and e-commerce through IT technology, surpassing the limitations of time and space, and forming online and offline business relationships. The e-commerce of packaging and printing industry can not only rapidly increase customer orders, but also enable interaction between customers and enterprises.

In today's era of rapid development of the Internet, I know that the Internet is playing an increasingly important role in the traditional industry (printing industry). We Caihui Printing Factory also found this point. How can we make good use of the Internet as a vast stage to develop ourselves? We achieve everything with our strength and actions!!